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Rainmaking Blog

Rainmaking is the not a dance you do around a fire to make it rain. It is, however, the art of bringing in new business. Whether you are a lawyer, real estate agent, sales person, or other professional, rainmaking is a skill that you should acquire and perfect. This blog is intended to provide tips and answer questions to help rainmakers perfect their art.

Posts Tagged ‘Marketing’


“If a Tree Falls in the Forest and No One Hears it, Does it Make a Sound?”
Friday, September 12th, 2008

Getting the Word Out

By Janice B. Gonzalez © 2016

“If a tree falls in the forest and no one hears it, does it make a sound?”  Perhaps the most important topic this riddle offers is can something exist without being perceived? - e.g.” Sound is only sound if a person hears it”.  For the sake of argument, and this article, let’s just say that the answer to the riddle is, “no”.

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Who Are You?
Tuesday, June 17th, 2008

Identifying Your Brand
By Janice B. Gonzalez © 2016

If I said, “Hand me a Kleenex™” you would know that I meant “a tissue”. If I told you to “Google™” someone, you would know that I meant’ “search for them online”. more >>


Catch Any Fish Lately?
Saturday, February 16th, 2008

Creating a Marketing Strategy –
By Janice B. Gonzalez © 2016

As a strategist, I see marketing as a science. There is more to it than just creating pretty ads, or sending out press releases or even networking. Albeit, those are all essential components of a good plan, but unless they have a strategy behind it – you may end up with the impression that none of those methods are effective at developing business.

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