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Rainmaking Blog

Rainmaking is the not a dance you do around a fire to make it rain. It is, however, the art of bringing in new business. Whether you are a lawyer, real estate agent, sales person, or other professional, rainmaking is a skill that you should acquire and perfect. This blog is intended to provide tips and answer questions to help rainmakers perfect their art.

Posts Tagged ‘Client Retention’

Holding on to What You’ve Got
Wednesday, March 12th, 2008

By Janice B. Gonzalez © 2016

Finding clients isn’t easy. It takes a lot of effort and money, which is why keeping your clients satisfied is as essential as finding them. It costs much less to keep existing clients than it does to constantly compete for new clients. So it makes good business sense to include methods for client retention in your marketing plan. “Clients” refers to people who provide you with business - and this can mean referral sources as well.

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