Getting the Word Out
By Janice B. Gonzalez
“If a tree falls in the forest and no one hears it, does it make a sound?” Perhaps the most important topic this riddle offers is can something exist without being perceived? – e.g.” Sound is only sound if a person hears it”. For the sake of argument, and this article, let’s just say that the answer to the riddle is, “no”.
In order for an organization, company or individual to “exist” in the eyes of others, they have to make a sound – i.e. they need to get the word out about who they are, what they are doing, what their benefit is, and where they can be found. Otherwise, no one will hear them.
You may have the best deal in town, or be an expert in a particular field, or offer a superb service, but if you don’t publicize it, then how will others know about it?
The first thing that comes to mind to most is to advertise, but that may not be appropriate for your line of business, or may be cost prohibitive to effectively carry out. So, how do you make a sound? The old fashioned way – walk, talk, and announce.
Here are 10 things you can do to let people know about your “product” – i.e. organization, company or profession:
1. Create an identifiable logo and/or stationery.
2. Create a simple web site that provides information about your company, your qualifications and areas of expertise.
3. Position yourself as an expert in your area of business by seeking speaking engagements through business/civic/trade associations and organizations that may be interested in what you have to say.
4. Write articles that are related to your line of business and submit them for publication or post them on your web or blog.
5. Become involved in various business & civic organizations and get on at least one committee. Get to know the people in the organization.
6. Publicize all of your accomplishments including speaking engagements, appointments, awards & honors, new product & services, etc.
7. Start an e-newsletter and send it to clients & prospects on a regular basis. Provide them with useful tips and updates on your business.
8. Let people know what you do and “Talk Shop” with anyone willing to listen. Make sure that you always have a business card handy.
9. Network, network, network. Every person you meet – whether it is at a business or social event – is a potential client. Your business can’t grow if you don’t network.
10. Follow up with an email or handwritten note to those you network with.
Though each item may seem obvious, it is the synergy and consistency of these actions that will ensure that there are others around when you make your “sound”. Do these 10 things on a regular basis and you will ensure a steady flow of business.
