Rainmaking is the not a dance you do around a fire to make it rain. It is, however, the art of bringing in new business. Whether you are a lawyer, real estate agent, sales person, or other professional, rainmaking is a skill that you should acquire and perfect. This blog is intended to provide tips and answer questions to help rainmakers perfect their art.
“If a Tree Falls in the Forest and No One Hears it, Does it Make a Sound?”
Friday, September 12th, 2008
Getting the Word Out
By Janice B. Gonzalez © 2008
“If a tree falls in the forest and no one hears it, does it make a sound?” Perhaps the most important topic this riddle offers is can something exist without being perceived? - e.g.” Sound is only sound if a person hears it”. For the sake of argument, and this article, let’s just say that the answer to the riddle is, “no”.
Who Are You?
Tuesday, June 17th, 2008
Identifying Your Brand
By Janice B. Gonzalez
If I said, “Hand me a Kleenex™” you would know that I meant “a tissue”. If I told you to “Google™” someone, you would know that I meant’ “search for them online”. more >>
Holding on to What You’ve Got
Wednesday, March 12th, 2008
Finding clients isn’t easy. It takes a lot of effort and money, which is why keeping your clients satisfied is as essential as finding them. It costs much less to keep existing clients than it does to constantly compete for new clients. So it makes good business sense to include methods for client retention in your marketing plan. “Clients” refers to people who provide you with business - and this can mean referral sources as well.
Catch Any Fish Lately?
Saturday, February 16th, 2008
Creating a Marketing Strategy –
By Janice B. Gonzalez © 2008
As a strategist, I see marketing as a science. There is more to it than just creating pretty ads, or sending out press releases or even networking. Albeit, those are all essential components of a good plan, but unless they have a strategy behind it – you may end up with the impression that none of those methods are effective at developing business.
The Time Is Now
Tuesday, December 18th, 2007
2008 is right around the corner. If you’re waiting for the New Year to ring in before you decide what your goals are for the year…..you need to reconsider. The time is now!
You wouldn’t start researching your vacation destination on the day your vacation started would you? So why wait for the New Year to start to come up with a plan?
If you fail to plan, then plan to fail….it’s that simple. While most people “think” they have a plan, it isn’t really a plan unless it is in writing, is specific, and has a plan of action. Having someone to do this for you is ideal, but for those of you who don’t have a marketing person, there are 5 questions that you can ask yourself that will help you get started - “What, How, When, Why, and WIFM (I’ll explain this one). Here are some examples to help you develop your own starter plan :
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