Holding on to What You’ve Got
Wednesday, March 12th, 2008
Finding clients isn’t easy. It takes a lot of effort and money, which is why keeping your clients satisfied is as essential as finding them. It costs much less to keep existing clients than it does to constantly compete for new clients. So it makes good business sense to include methods for client retention in your marketing plan. “Clients” refers to people who provide you with business - and this can mean referral sources as well.
