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Rainmaking Blog

Rainmaking is the not a dance you do around a fire to make it rain. It is, however, the art of bringing in new business. Whether you are a lawyer, real estate agent, sales person, or other professional, rainmaking is a skill that you should acquire and perfect. This blog is intended to provide tips and answer questions to help rainmakers perfect their art.

Archive for December, 2007


The Time Is Now
Tuesday, December 18th, 2007

2008 is right around the corner. If you’re waiting for the New Year to ring in before you decide what your goals are for the year…..you need to reconsider. The time is now!

You wouldn’t start researching your vacation destination on the day your vacation started would you? So why wait for the New Year to start to come up with a plan?

If you fail to plan, then plan to fail….it’s that simple. While most people “think” they have a plan, it isn’t really a plan unless it is in writing, is specific, and has a plan of action. Having someone to do this for you is ideal, but for those of you who don’t have a marketing person, there are 5 questions that you can ask yourself that will help you get started - “What, How, When, Why, and WIFM (I’ll explain this one). Here are some examples to help you develop your own starter plan :
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